Victoria Yap
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I’m Victoria Yap

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About

Organic Growth Specialist based in London, United Kingdom

I’m a Head of SEO with a track record of turning organic search into a measurable revenue engine. I’ve driven 300% traffic growth, generated +174% YoY growth in loan interest revenue, scaled a YouTube channel to 1M views, and grown a personal food blog from zero to 600K monthly users; all with case studies to prove it.

My experience spans fintech, legal, and tech, across in-house, consultancy, and personal projects. I work across the full SEO stack, including technical, on-page, off-page, content strategy, and increasingly AEO and GEO as search evolves. I also bring a rare edge in multilingual SEO, working across English, Mandarin Chinese, Cantonese, Japanese, and Hokkien.

I thrive in fast-paced, performance-focused environments where SEO is treated as a visibility channel that leads to growth.

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Case Studies

See some of my recent work in action.

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Case Studies

Relevant Work Experience

Summary of my experience

  • 2025

    2025 - Present
    Head of SEO & Content Production
    Delivered significant YoY growth in SEO-attributed loan interest revenue (+120% any-touch, +174% first-touch) within 10 months. Grew clicks +85% (+33.8K) and impressions +74% (+8.4M) YoY, securing #1 for "car finance London" and consistent placement in Google AI Overviews through AEO and GEO optimisation. Architected a node-based AI content workflow that scaled production and eliminated £35K/year in external costs, and replaced a £7.5K/month PPC agency with an in-house per-ad message-matching workflow, saving a further £90K/year. Expanded remit into CRO, taking full ownership of the conversion optimisation roadmap.

  • 2022

    2022 - 2025
    SEO Manager
    Executed a full-scale SEO strategy overhaul that boosted traffic by 300% and increased organic lead generation by 43%, driving an additional £347,944 in revenue. Work included a full website revamp—conducting SEO audits, restructuring content for topical authority, optimising UX/UI for conversions, managing content strategy, and overseeing off-page campaigns like email outreach and PR collaborations.

  • 2021

    2021
    On Page SEO Manager
    Improved search engine rankings for high-value cryptocurrency and forex keywords, moving them from page 2 to the top 3 positions within 10 months. Served as the direct SEO contact for C-suite, providing performance reports for IG Group (FTSE 250) and its subsidiary news sites. Specialised in English and Mandarin SEO strategies, optimising content, metadata, and visibility in Google News for the Greater China region.

  • 2019

    2019 - 2021
    Senior SEO Consultant
    Led SEO for 10 clients on monthly retainers, setting and meeting quarterly KPIs while training 6 junior SEO executives. Developed SEO strategies based on client budgets and expectations for various search channels. Conducted technical site audits, provided on-page and off-page SEO recommendations. Optimised client third-party assets (YouTube, Facebook, Instagram, LinkedIn, etc.) for ranking purposes and carried out link-building via outreach and self-created campaigns.

SKILLS

SEO, Languages and Writing

SEO
YOUTUBE SEO
HTML
CSS
JAVASCRIPT
SITE AUDIT
SEARCH CONSOLE
GOOGLE ANALYTICS
ADVANCED EXCEL
WEBSITE DESIGN
CMS MANAGEMENT
ILLUSTRATOR
WRITING
TRANSLATION
COMMS
RESEARCH
CREATIVITY
ALWAYS LEARNING